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Reselling4Profit Newsletter
June 2005

"Google for Resellers"

Leveling the resell playing field

Google for Resellers: Leveling the Resell Playing Field

With so many people trying to make money on the web and so many products being sold with resell and master resell rights, it's a wonder anyone can make any money at all at it!

Indeed, most people don't.

Why?

Sometimes it's because people get in on the tail end of the product being sold and start trying to sell it just as the original creator decides to start giving it away for free. Generally this is 3-4 months after the product debuts.

But lots of times people actually learn quickly about a new product, but don't have a mailing list or website with lots of traffic to advertise the product to. (And one of our giveaways this issue is a brand new product and each one of you is learning about it on the day of its release!!!)

So what are you to do if you're one of these folks? You use Google Adwords as your new best friend.

Notice that I said AdWORDS, not AdSENSE. What's the difference? Adsense is the big thing those marketing gurus have recently been talking up. You know...make a web page specifically designed for a search term, put Google Adsense on that page, and make tons of money when people click on those ads. (Yeah, right, sure. They don't happen to mention that you need *traffic* before you can get clicks.)

AdWords, on the other hand, are those ads themselves. Where YOU are the person paying every time someone clicks on one of them. And I have found them to be the #1 way to make money with short-term resell products if you don't have a decent mailing list.

Steps and Rules of Thumb

Here are the steps and rules of thumb I use to achieve good to great profits on short-term sales items - those products that will be sold quickly then given away free within 3-4 months - practically every time.

#1 ~~ I do a Google search on the product name to see if the market is already saturated (not all 'new' products are actually new), to see if the product is already being given away free (most end up this way), and to see what the Google Adwords competition looks like.

If everybody and his brother are already selling or giving it away, I look for a new product.

#2 ~~ Assuming there's an opportunity here, I use the Overture Keyword Bid Amounts Lookup Tool and FindWhat.com, as well as Google Adwords itself, to see what advertisers are paying for various search words and phrases, and compare the cost per click to the sale price of the item.

Rule of Thumb: I don't spend more than 1/100th of the price of an item on a click.

That means a $10 item couldn't cost more than $.10 a click or a $37 item couldn't cost more than $.37 a click.

#3 ~~ I determine who my audience is and write my ads and choose my keywords accordingly. For example, a lot of products include resell or master resell rights. If you look at the sales web page included, you'll see that is seen as a selling point. But I never mention that in my Google ads. I choose to sell to people for whom the product would be useful by itself. When I include bonuses, I only include those bonuses that enhance the product. And I've even rewritten the sale page copy to remove resell rights information and instead emphasize the usefulness of the product itself. (And if you don't know how to do that, one of the free gifts we're including this issue is Order Page Magic...a nifty little fill-in-the-blank software program that creates your own sales page. You can use text from the existing page that comes with the product or create a brand new page...whatever you'd like to create the page that buyers go to when they click on your Google ad.

Oh..the free downloads for this issue? You can download them at http://reselling4profit.com/newsletter/June2005freestuff.html )

#4 ~~ I set an initial budget and time period that I will give the ad in which to make money. I know that I probably won't get my ad worded perfectly right off and will need to tweak it before I start attracting the right type of buyer and start making sales. But I can't tweak the ad until I start advertising and see the statistics that Google provides. Depending on the product price, I will give myself 2-3 weeks to maximize the ad.

Rule of Thumb: ALWAYS put the price of your product in your Google ad.

You don't want just anyone clicking on your ad because each click costs you money. You want to let people know up front that you are selling something and for how much. They won't click if they aren't willing to spend that or if they don't think they can get something for free.

#5 ~~ I always quit when I determine by results that the product is no longer selling sufficiently to justify my continuing to pay Google. I never assume that things will pick up after my cutoff point.

Rule of Thumb: Once I stop selling 2 items per week, I quit selling the item.

The first sale is to cover the price of the ads. The second sale is to cover other costs as well as give me a profit. If there's no profit, there's no point in advertising.

[By the way, you have the option of your ads showing up just on Google search results or also on people's websites. I've found I generally do better just advertising on Google, but it depends on what you're selling.]

Conclusion: It can be hard for people to quickly break into the reselling world, even with a great product, without a large mailing list or a website with lots of traffic. Using Google AdWords can seriously level the playing field and help *you* make a profit!

Note: Links for this article are in the right hand column as is the list of this issue's free downloads.

 

 

Latest News

The Move Is Over!

Whew! Moving the largest resellers site on the Internet, with its $10,000+ worth of products, its affiliate program, membership and membership software, and everything else that goes along with being a successful website, to a new server and new owner is a MAJOR project. I truly thought most of it would have been done in a few days. Instead it took us a few weeks. Plus setting up the newsletter, arranging for new advertising and joint ventures, buying new products. Like I said before...whew!

Even now there is still more to do and more new products to make available, but at least Reselling4Profit is running smoothly. Well, assuming I remember to add new products correctly. Sorry about that,

We'd like to thank everyone for their patience. And we want to make sure you get the 3 free gifts we promised, so make sure you read the feature article and you'll find the link to 3 REALLY useful products!

Kendall

Kendall Simmons
Reselling4Profit.com
Acorn WebWorks, Inc.
427 Michigan
Lawrence, KS 66044
785-841-6902
ks@reselling4profit.com

This month's free downloads

  • The Complete Info-Product Creation Toolkit - released today!! (June 7, 2005)
  • Order Page Magic
  • Dynamic Headline Creator

Read the article for the link to these goodies :-) With freebies like this, we expect you'll be a subscriber to the Reselling4Profit Newsletter for a long, long time. (And don't forget to let us know if there are topics you'd like us to cover.)

Links for this Issue

Article Links
Membership Packages

http://reselling4profit.com/productpage.html

Check out our current membership packages

Affiliate Program
http://reselling4profit.com/affiliates.html

We have an affiliate program paying out 35% or more

Some of the new products in the members' areas

  • eWhiz Ad Creator
  • Website Jukebox
  • ClickBank Thank-You Page Script
  • Niche Website Templates
  • 10 Success Habits to Swell Your Bank Account in 2005
  • 52 Secrets My Mom Never Told Me About Internet Marketing

Join here if you aren't already a member. Packages start at $29.

Next issue

In the next issue of Reselling4Profit, I'll talk about the trials and tribulations of purchasing a mailing list, including what do you do with the darn thing once you've bought it. (P.S. It's not as easy as you think.)

If there are other topics you would like practical (not theoretical) information about, please let us know!

Reselling4Profit

Final Thought

Remember - no matter what you're selling or reselling for profit, the important thing is that you PROFIT!

Great success to you and yours!

Kendall Simmons
Reselling4Profit.com 

P.S.
If you haven't already joined Reselling4Profit, now is the time to do so. We have just added over 50 products for members to use and sell! Sign up here!

Thanks for reading! See you next month.

Reselling4Profit © 2005 Acorn WebWorks, Inc.